About The Strum Shop

The Strum Shop is a family owned full line acoustic musical instrument store specializing in ukuleles, guitars, banjos, mandolins, violins and dulcimers. We also carry a variety of other curious instruments that you should visit the store to see for yourself.

storeshotThe Strum Shop was opened by Stu Herreid and Dan Elliott in May of 2012. One of the motivating factors for opening the store was the need for support of the rapidly growing community of ukulele players in the greater Sacramento area.

The Strum Shop is known for it’s many events held throughout the month, such as: workshops, classes, concerts and seminars. We’re also home to a variety of music clubs and gatherings, such as: Uke University, River City Ukulele Orchestra, Songwriters Circle, Acoustic Guitar Club, Irish Slow Circle, Bluegrass Jam, Banjo Ukulele Club, Baritone Ukulele Club, River City Dulcimers and more!uke group 03

The Strum Shop has a full time teaching staff that offers private lessons every day of the week and group lessons on various days throughout the week. We also have a full time in-house repair technician and have partnered with several outside luthiers for more extensive repairs.

We are a hands-on shop and encourage you to grab an instrument off the wall and play. See you soon!

Virtual In-Store Tour

This is a general idea of the layout of our shop.  For a better idea on CURRENT stock, please visit our webstore!



Meet The Owners


Dan Elliott – Store Manager

Dan is a lifelong musician and self-proclaimed music gear fanatic.  He started piano as a young child then switched to the trombone in the 4th grade and played all the way through high school.  Along the way he taught himself to play guitar, dabbled with harmonica, the penny whistle, the triangle and even the didgeridoo.  Eventually, he settled on the bass guitar as his main instrument.  He also developed a reputation as a sought-after live sound and recording engineer toured professionally and became heavily involved in concert promotion.  Dan spent nearly two decades working as a marketing and product development consultant with a variety of companies including Ashdown Amplifiers, BBE Sound, Wedgie Picks, Parkwood Guitars, Bass Gear Magazine and others, and served as marketing and artist relations director for Gallien-Krueger for 5 years.  In addition to managing the store, Dan currently serves as Technical Ministries Director at Sunrise Community Church in Fair Oaks, CA.


Stu cropped for website picStu Herreid – Education & Events Coordinator

Stu comes from a long line of musicians. His father was Byron Herreid, who played with such people as Lawrence Welk and Dezi Arnez. Stu grew up in his parents music store in Redding, CA, in the 60’s, and learned to play multiple instruments at a young age. He was also a professional sound engineer for 20+ years, working wirh acts like Merle Haggard, David Gates and Bread, America, BB King and Ray Charles. Stu currently teaches ukulele, banjo, guitar and mandolin full-time. He also organizes all of the concerts and workshops here at The Strum Shop.