About Us

The Strum Shop is a full line acoustic musical instrument shop, specializing in ukuleles, guitars, banjos, mandolins, autoharps & dulcimers. We also carry a variety of other curious instruments that you should visit the store to see for yourself.


The Strum Shop was opened by Stu Herreid and Dan Elliott in May of 2012 once they recognized the need for someone to support the rapidly growing community of ukulele players in the greater Sacramento area. Uke University, a club founded by Stu in 2010 had grown to well over 300 members in just two years and now boasts over 600 members. The bluegrass folks have also found a home here at The Strum Shop. Members of the Sacramento chapter of the “California Bluegrass Association” get together on the fourth Thursday of each month for a jam. Acoustic music of all styles really seems to have become the escape of choice in our heavily digitally saturated society. Here at The Strum Shop, we are more than happy to oblige.

We carry classical, acoustic, and resonator guitars as well as 5-String and Tenor Banjo’s, and mandolins.

We have a full time teaching staff that offer private lessons every day of the week and group lessons on various days throughout the week. We also have a full time repair technician and a full time outside luthier.

uke group 03We have also become an “Event Center” here at The Strum Shop, hosting workshops, classes, concerts, and seminars. We do everything from Hawaiian to Folk,  Bluegrass to Irish, ukuleles, guitars, banjo, you name it, we probably have done it. “Community” is the word most often associated with The Strum Shop, as we are extremely community minded. In fact, we built the entire store around that concept, with all of our displays being on wheels, and able to move out of the way and make our store an auditorium for all the events!

We are a hands-on shop and encourage you to grab an instrument off the wall and play! See you soon.



Dan Elliott – Store Manager

Dan is a lifelong musician and self-proclaimed music gear fanatic.  He started piano as a young child then switched to the trombone in the 4th grade and played all the way through high school.  Along the way he taught himself to play guitar, dabbled with harmonica, the penny whistle, the triangle and even the didgeridoo.  Eventually, he settled on the bass guitar as his main instrument.  He also developed a reputation as a sought-after live sound and recording engineer toured professionally and became heavily involved in concert promotion.  Dan spent nearly two decades working as a marketing and product development consultant with a variety of companies including Ashdown Amplifiers, BBE Sound, Wedgie Picks, Parkwood Guitars, Bass Gear Magazine and others, and served as marketing and artist relations director for Gallien-Krueger for 5 years.  In addition to managing the store, Dan currently serves as Technical Ministries Director at Sunrise Community Church in Fair Oaks, CA.

Stu cropped for website picStu Herreid – Education & Events Coordinator

Stu comes from a long line of musicians. His father was Byron Herreid, who played with such people as Lawrence Welk and Dezi Arnez. Stu grew up in his parents music store in Redding, CA, in the 60’s, and learned to play multiple instruments at a young age. He was also a professional sound engineer for 20+ years, working wirh acts like Merle Haggard, David Gates and Bread, America, BB King and Ray Charles. Stu currently teaches ukulele, banjo, guitar and mandolin full-time. He also organizes all of the concerts and workshops here at The Strum Shop.